4i&utf-8A_@"X:\jnewman\surveyresults(7.29).xls NotesivdI  !"#$%&'()*+,-./0123456789:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghM<<<QP<<Fi)p1<IWY  yt~ <<a<<a<<a^{  ^OZ+< b yi 3hm\fg?I<D  h P$!&'-.057!9F:>mAEIKuxM3Łѿq  LMOQSUWY[]`Qe  P RI3I_s3uYw 1G"8D`j RespondentID   836276968 836266843 836243749 836207037 836185576 836163711 836139610 836116902 832223418 835563836 833160442 833159849 833075712 833028583 833025856 832943194 832890831 832430082 832368605 832317324 832134785 831650231 830527175 830526205 830444036 830442564 830407566 830363186 830094030 829940211 829761974 829756574 829733707 829710940 829435978 829361771 829359573 829310171 829274668 829268270 829244281 829229606 829095715 829091926 829063632 829046767 828677431 828671318 828632594 828630961 827648895 CollectorID 981888998188899818889981888998188899818889981888998188899818889981888998188899818889981888998188899818889981888998188899818889981888998188899818889981888998188899818889981888998188899818889981888998188899818889981888998188899818889981888998188899818889981888998188899818889981888998188899818889981888998188899818889981888998188899818889981888998188899818889 StartDate   3331663043 3331661281 3331658050 3331657148 3331655537 3331653758 3331651919 3331649509 3331036272 3331570329 3331141241 3331141179 3331134415 3331130895 3331130669 3331122656 3331119922 3331053019 3331048198 3331043792 3331030652 3330959502 3330698511 3330698391 3330690680 3330690441 3330687587 3330683686 3330629736 3330615547 3330601292 3330601229 3330599091 3330597837 3330545270 3330536714 3330536496 3330532499 3330529687 3330528774 3330527302 3330526156 3330515420 3330515111 3330512946 3330511567 3330450806 3330450193 3330447040 3330446777 3330338317EndDate   3331666218 3331664014 3331662552 3331659940 3331657666 3331656059 3331653421 3331652163 3331040747 3331579069 3331142559 3331141954 3331135696 3331131419 3331132311 3331125336 3331120692 3331054484 3331048576 3331045971 3331031350 3330960709 3330699001 3330699504 3330691165 3330691764 3330689453 3330684644 3330630772 3330616867 3330603302 3330603165 3330601090 3330598878 3330545805 3330537704 3330537314 3330533322 3330530550 3330530443 3330528416 3330527499 3330516402 3330516262 3330514355 3330512626 3330451852 3330451141 3330448044 3330447426 3330339193 IP Address 129.186.232.181129.186.232.155129.186.232.181129.186.232.155129.186.232.181129.186.232.155129.186.232.181129.186.232.155129.186.232.181129.186.232.181129.186.194.112129.186.194.205129.186.194.112129.186.194.205129.186.194.112129.186.194.205129.186.194.205129.186.194.112129.186.194.224129.186.194.112129.186.194.224129.186.194.112129.186.194.224129.186.194.112129.186.194.92129.186.194.112129.186.194.112129.186.194.112129.186.194.112129.186.194.112129.186.194.112129.186.194.92129.186.194.92129.186.194.92129.186.194.193129.186.194.92129.186.194.193129.186.194.92129.186.194.193129.186.194.92129.186.194.92129.186.194.193129.186.194.193129.186.194.92129.186.194.92129.186.194.193129.186.194.193129.186.194.112129.186.194.193129.186.194.98129.186.232.181 Email Address  First Name LastName  Custom Data AInsert user code (only choose one, select BLANK for other three):)*)User code - 2D Computer Screen Experiment1111111111111111111116181111111111171121511134113911012 Column 11 User code - Augmented Reality1111111111131111611141151121911071185463211111111111111111 Column 12 User code - Virtual Reality C611109876542311111111111111111111111111111111111111111 Column 13 User code - Paper and Pencil111111111111716711314111111121111111111514111311109116181Domain C6C6C6C6C6C6C6C6C6C6ARPPPPPPARPPPPAR2DAR2DAR2DARPPARARARARARARARARAR2DPP2DPP2DPPPP2D2DPPPP2D2DPP2DPP2DRAre you SURE this is the user code exactly as you were given? Please double check. Response111111111111111111111111111111111111111111111111111Age: Open-Ended Response181840432327215421292223193623301828182321422636203523402121302421212021332025202334271921251921181919Sex:  Response111111222111222121121112121111211222221211111112112:What is the highest level of education you have completed? Response113933246878483843486938183861836616958138841111554 Column 19 Other:.Have you ever heard of: (check all that apply)Virtual reality1111111111111111111111111111111111111111111111111 Column 21 Decision matrix22222222222222222222222222222222 Column 22 Augmented reality3333333333333333333333333333333333 Column 23 None of the above41Do you know what virtual reality is (select one)? Response224434244434412444312442232232334332424134442342322 Column 25 If you answered “D”, what is your impression of virtual reality? Is it intimidating? Is it interesting? Do you find it cool?Virtual reality covers a broad range of display and interaction techniques. I think it's cool, and I'm excited to see how VR continues to develop and expect it to become more pervasive in the coming decade.CLots of potential - but not yet easy enough to develop software forAI find virtual reality interesting and cool but not intimidating.SIt is very interesting and exciting to see how it can be used to enhance our lives.8It's cool and interesting. Good for modeling real life.qI find it to be kind of cool, however I only advocate its use if it can improve user performance at a given task..Interesting to work on projects in that domain It's cool!I find it to be interesting.+It is often interesting and exiting to see.AI find it interesting from both a user and developer perspective.Assuming the last item is "D", I am working with virtual reality in other research. VR is a useful tools for realistic visualization of physical prototypes and their behavior.Find it interesting and fun.#it's pretty cool, lots of potentialIt is necessary, for many reasons, the most important, to simulate dangerous scenarios that involve humans or animals, instead, you can simulateI find it pretty boring.%It's interesting, and I find it cool.It is interestingmIt is a useful tool not only for enjoyment (video games for example) but also for other purposes such as CAD.'I find it to be moderately interesting.A lot of the virtual reality technology I have encountered was very irritating and headache causing, but I'm sure VR has improved since the last time I used it.&Do you know what augmented reality is? Response114313142311313113312421311112312332324124232342123 Column 27 If you answered “d”, what is your impression of augmented reality? Is it intimidating? Is it interesting? Do you find it cool?Augmented reality trumps VR. Actually, I consider it a superset of VR, as the real and virtual worlds are intermingled. Yes, AR is very cool.My impression of this is that it is interesting and cool but not intimidating.It is very interesting and cool.Not sure how it's different from virtual reality.I think it has a lot of potential once the technology catches up to the idea, some of the low cost, "simple" AR solutions (e.g. iPhone solutions) are pretty neat and show a lot of potential for what AR can do.It's interesting, and I find it cool.I am very interested in augmented reality. I see it as much more useful than VR because it can more directly improve people's lives by seamlessly integrating the real world with the tremendous amount of information and capability contained in the virtual world.It is very interesting.#What is your preferred way to shop? Response112212111211121112112211111211221111212122221122222KDoes your preferred way of shopping depend on the item you are looking for? Response211111111111121111111111211111112111211211111211111Have you ever used an avatar to help you with your online purchase? (An avatar is a computer-based humanoid character that uses scripted messages to answer questions from a human shopper) If so, Did you like the experience? - 1111221222 Column 31 Did you find it helpful? - 1111221222 Column 32 Did you take it seriously? - 1112222212)Do you play games? (check all that apply)I do not play games1111 Column 34 %&%Video games (halo, super mario bros.)22222222222222222222222222 Column 35 "#"Computer games (world of warcraft)333333333333333333333 Column 36 Online games (yahoo games)4444444444444444444444 Column 37 Board/arcade/card games555555555555555555555555555555555555555555 Column 38 CDOther (please specify)CI play a few app games on my iphone. About 2 hours per week total.@How many hours do you spend playing the following games MONTHLY:Video:16531025060200303020002002580030000510001054815323030 Column 40   Computer:1021800115300120120500031000108201010360545500142 Column 41 Online:8111041005601024000000100050012810101005062453 Column 42 Board/Arcade/Card:61412411004101302150154441102251151014801651560524?How many hours do you spend playing the following games WEEKLY:Video:42100102040770000100120080001200211241118 Column 44   Computer:311200046005302000100001021000211211215041 Column 45 Online:2110010115001000000000010032200201011111 Column 46 Board/Arcade/Card:111001102211004002111020011022012041120101>How many hours do you spend playing the following games DAILY:Video:11100020010110000000100100000001010012 Column 48   Computer:11110001100110000000000003000002113010 Column 49 Online:1110010120000000000000005000000000011 Column 50 Board/Arcade/Card:111000011100000001010000010001010100001I enjoy shopping.  Response543343463445345455463146353546424666654455544445645GPersonal assistance in customer service is important to me when I shop. Response454544453546244554443645353345554645345513452336332tWas the presentation visually appealing to you? (Did you like reviewing the information in a decision matrix form? ) c c@@@@@@@@@@@@@@@@@@?@@@?@@@@@@@?@@@@@@@@??@@@@@@@@@@`Is there anything else you would have liked to visually see to enhance your decision experience?-Did you like/dislike your viewing experience? c c????????????@??@????@@@????@@?@?????@???@??????????/Any other comments about your level of comfort:Open-Ended ResponseI felt completely comfortableIt was a fun experiment. Visually, some changes need to be made to reduce the effort on the part of the participant to distinguish details and read the information.The longer I spent using the interface the more comfortable it was to use. I think modifications to amount of interactivity within the matrix and ability to see more than just one piece of information at a time will further increase my comfort level.It was a little hard to see the text on the pop-up box. It would be nice to dim what is behind or make the pop-up box less transparent.no8comfortable but goggles don't really fit over my glassesLseams weren't quite right perhaps bigger targets b/c aiming head was hardHaving the instrument around my head was a bit uncomfortable. Having a screen so close to my eyes was also not very comfortable.It was hard to remember which information went with which car, therefore making it difficult to make a decision on which was best.,Very comfortable - excited to make a choice!The hat with the camera is a little bit heavy. And may the information block could be as large as full screen to reduce the distraction.no discomfort very simpleIt's my first experience with augmented reality but I felt it was fairly straight forward. I'm feeling under the weather today which factored into feeling a little confused at first.fthe equipment I wear is quite heavy and hurt a little bit. the interface can be developed to be betterI thought that the whole idea of using the desicion matrix to make desicions is a little odd. It seems like you have to go though more steps to get to the information that you desire.none.Although just testing I could see how this could be appealing if more information was available. Overall, it was somewhat awkward because we were tethered to a machine.?it was very easy once I learned how to navigate with the remoteI liked the matrix because I was able to easily compare the cars and switch from one to another with the touch of a button. I also liked being able to visually see the car I was looking at.6The goggles were heavy and hurt the bridge of my nose.AThe cars did not always appear and they did not rotate very well.VTook a little time to get headset adjusted, but after that, it was pretty comfortable.The head set felt like it was going to come off so I had to stabilize it with my hand. Also, it was distracting that I was not totally emersed and I still saw my environment in the periphery.BInitially I was overwhelmed at the car appearing and disappearing.Ncar sometimes move a little more than I wanted. Wanted more a smooth movement.Leather chair would be nicetAgain, the graphics are poor and I would love to have more information overall, this is a big decision for the moneyNIt was fine, no pressure but not really helpful if I had additional questions.I was comfortable.QThe car models may provide more interactions, e.g., stop spinning, interior, etc.I was comfortable.eI really would have liked to have numerical values for cost, how much to expect to pay in repairs ...noneI was very comfortable about this experience as a whole. There could have been flaws in my final vehicle decision, but luckily this did not or will not change my attitude in how I select things in the future. Thank You Again!&Did you feel overwhelmed at any point? c c@@@@@@?@?@@?@@@@@@@@@@@@@@@@@@?@@@@@@@@@@@@@@@@@@@@>Where you confused at any point? (functionality, how it works) c c@@@@?@@@@@@?@@?@@?@@@@?@@@???@??@?@@?@?@@@@@@@@@?@?.This tool is easy to understand and work with: c c@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@YI could easily navigate (find my way around) for information in the decision making tool. c c@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@?@@@This tool was well designed.  c c@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@I had fun using this tool.  c c@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@?@@@@@@?@@@I had a positive experience:  c c@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@?@@@FWould you like to see other products for purchase in this environment? c c????@???????@?????@?@?@?????@?@@?@??@?@@???@???@???[What kinds of products would you like to review in this environment (check all that apply)? Clothing111111111 Column 66   Appliances22222222222222222222222222 Column 67 Computers and accessories3333333333333333333333333333 Column 68 MOther (please specify)Anything that doesnt need to be physically touched. Just products that only need to be visually appealing to me and that have all the product information I need in order to make my decision.Buildings would be fun to seeAny product that does not require the customer to physically feel could be reviewed this way. Off the top of my head, maybe, if someone is looking to buy a house. A virtual tour of different models of houses a seller has to offer would be really nice. Going around physically to every type of house would probably tire the customer.Items for the home - furniture and beds etc.real estate, it will be nice that I can view the floor plan, and the interior and extorir of the house. decide whether to visit an attraction of notluggage and travel accessories, baby and children's itemskayaks would be really cool because you could visual see all of them and their specificationsBig, or expensive purchases probably.BooksHouse, furnatures, computers/laptops, cell phones, things that have a huge list of considerations. Consumer Reports have a good product comparison tables. This representation can be used as an extension to their findings.Anything that isn't mostly subjective, where the numbers are a big deal (cars, computer parts, cameras, etc.)Houses for Sale. This would be a difficult task b/c of all the things that go into a successful house.qShould I have the opportunity to use the tool, I am likely to use it, when purchasing a car in the future. c c@@@@@@@@@?@@@@@@@@@@@@@@@@@@@@??@@@@?@?@?@@@@@@?@@@DI am likely to make a car purchase using this tool right now. c c@@@@?@@@@?@@?@@@@@@@@@?@@@@@@@??@??@?@?@?@?@@@??@@?WI am likely to use this tool to purchase another item (not a car) in the future. c c@@@@@@@@@?@@@@@@@@@@@@@@@@@@@@?@@@@@?@?@@@@@@@@@@@@SI am likely to use this tool to purchase another item (not a car) right now. c c@@@@@@@@@?@@@@@@@@@@@?@@@@@@@@??@@@@?@?@?@@@@@@@@@?GHow useful was the information provided to you in making your decision? c c@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@HDid the tool provide you with sufficient information to make a decision? c c?@@@@???@@?@@@@????@?@?@?@??@?@@?@@@@?@?@@???@@@???DWould you have liked to see something else (if so, please describe).Open-Ended ResponseI felt that my decision was not completely accurate because there were many variables missing, such as the cost of the car its self or how much money I have to purchase the car. Also, what kind of car it is or the company of the car. This would add reputation from the dealer or the car into my decision process.Actual driving of the vehicles.base price, some basic accessories (would probably require submenus)I would like to consider more factors (at least for something like a car purchase) Realistically I would use this level (5 factors) for a first round but eventually I would like to consider resale value, etc. Again, I would prefer a way of keeping track of what's behind each choice without having to remember it or having to go back and bring up the text again. In a more sophisticateThere are more dimensions of a car purchase than insurance, safety, repairs, and mileage that I would have liked to see more, particularly cost.On a larger scale, with more items than 4, I would like to have the ability to make selections to narrow the possibilities.I would have liked to see clothing.specific price of insurance. hard to make a decision because it seemed insurance would be too expensive. I would be willing to pay alot of money for certain things.I wonder about the possibility of adding expandable categories to show more detail on more aspects.Would have liked to see the interior of the cars :)!user ratings and personal experience supported by case studies are a good addition to make a right decisionThe actual prices of the cars and their insurance rates.view the interior and the options for the vehicle. The information provided was an excellent startinside and the motion of the carThe problem is not with the tool itself but with the amount of information provided and the method. A big purchase such as a car require consideration of many factors that were not present. Additionally, when comparing multiple cars, I would have liked to see all of the details interior of the car... However, I think the accurate information provided will be my biggest concern.The level of information that was provided was enought to make a decision, but if a decision matrix is going to be used, it would seem that the more information you could put into it the better, ie make a bigger matrixIn making purchases like this, I tend to use a purchasing guide like consumer reports, which provides much more specific information than was provided in this tool. Cost is a major deciding factor, but was missing in this tool.Passenger comfort, how many it could carry safely, does it have child safety harnesses built in, how much it costs, financing options. Options that come standard versus are add-ons.I could not see the interior of the car - the steering wheel and controls, and the dashboard set up - this is another major factor in my decision making about a carThe only other item I would have liked to see would be motor size although I could somewhat tell the size based off the miles per gallonYou might want to remove the numbers (i.e, -7, +2), so as not to influence potential buyers.Be able to see all of the scores across a category would help when comparing.It would be hard, but consumers might want a way to walk around the car. This might be done with setting the boards on the ground.I don't care about safety info, insurance info, etc. I want to know more about the impact on the environment (mileage is only a small part of that), what the company is like who made it, what the driving experience feels like, how much room does it have, and finally what others say about it.Car interior, 360* view of vehicle, ability to change vehicle color, warranty options, real photo of vehicle instead of graphical representationAn option to have a more selection of cars of the type that I picked.Price is important to me when making decisionsWhat is my price range? Define high rates, low rates, etc. I also am not familiar with the repair costs for new cars, as I only have experience with old cars, and thus reliability takes priority.It would have been nice to see the price of the car. Also I would like to know what other owners of that same car think about how it runs. I would also like to know if it was new or use and if it was used whether it had been in any accidents.Yes, as I said before, prices and mechanical information, as well as if the car is used, the Carfax document and dataCost in dollars of each attribute. So the insurance is more for the yellow car than the green car, but how much more? Does that outweight the cons of the green car having more frequent maintenance (what's the cost of maintenance for the two, not just frequency and is the frequency dealing with just minor things or more substantial components--e.g. if the transmission commonly goes out then that's a huge con).Yes, Dollar amount would have impacted my decision.What is the price of the car? Which car was a Stick/Automatic? What are the options (e.g., supercharge, rims, moon roof, hatchback, stereo)? Number of people with the car already.Design specifications. How the scores are determined. Maybe other user reviews.Subjective factors like appearance rating. Assign values personally.price would have been nice to seeIdeally, I would like to be able to indicate the factors which I was most interested in, so that I could compare just a few out of a limitless set of attributes (See Google Squared).engine, space in interior, sound system, horse powerN/ACHow comfortable did you feel making a decision in this environment? c c@@@@@@@@@@@@@@@@@@@@@@@?@@@?@@?@@?@@@@@@@@@@@@@@@@@8Do you think the tool is practical for making decisions? c c@???@????????????@@???@???????@??@?@@?@????@???????+This device is useful for making decisions. c c@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@?@@@@@@@@@@@@WMaking a decision with the tool in this environment is easier than making a decision by c c?@@@@@@@?@@@?@@@@@@@@@@@@@?@@@@@@@@@@?@@@@?@@@@@@@@ Column 80 At a car dealership: - 441124124242313323433433113234444444432321211114131 Column 81 '('Review information in car magazines: - 121333121142212414434334332233433433424114231134144 Column 82 Other (please specify)I think this has an obvious usefulness when the existing medium does not lend itself to easily comparing the options, so for items in magazines on different pages or items that are physically farther apart like a car dealership and comparisons side-by-side (or matrix) would help. Internet offers these features and the benefit of randomly investigating additional information too.Like I said before, i would have liked to see the information for all the cars at the same time. Also, This tool is probably not ideal to review a product like a car.if more other important information includes interior of the car, the customer review, price ..., I think it can be better than browsing the web, at a car dealership, or review information in car magazine.Not the pressure but can get more information on the web at this pointI think this tool is easier to make an initial decision between which type of car a buyer would want if they are not looking for anything specific. I think it might not be the best tool if someone knows a lot about cars and has a good idea of what they want. But I thought the experience was easier to choose than using other sources because it is easier to get overwhelmed by all the other choices available.For basic information, it is fast and easy.I am someone who has to feel what the car driving experience is like. I also want to see what others are saying and I want to process a lot of information on one page all at the same time. I also like to discuss the purchase with a knowledgeable sales rep. This tool provided nothing like this.It was easier to see information, however I would not like to make a decision based on only those 4-5 factors.;Overall, it was easy to make a decision in the environment. Response444434445433454525333343454444344433443425444454543]Did the limited number of choices make it easier or harder to make a decision (or no effect)? Response132342233333222321222421241222442433222154221421332kPlease mark the following adjectives that best describe your experience using the tool and the environment.!"!Usability (ease of use) - Clarity112121111111112111111221211221112111113111211111112 Column 86 +,+Usability (ease of use) - Comprehensiveness111121111121112111111122111121111321112112111211111 Column 87 $%$Usability (ease of use) - Complexity211121211111211111111111111221111211111111122111111mPlease mark the following adjectives that best describe your experience using the tool and the environment. 2  Design - Feel111111111122222331212233211111111123322322231113232 Column 89 Design - Innovation111121111121232331212232311111111222322221222112131 Column 90 Design - Engagement121111111121211321212223111121211122123332121112121>Did you participate in the C6 Virtual Reality CAVE experiment? Response111111111122222222222222222222222222222222222222222;Did you feel like you were actually in the virtual car lot? Response3112222121+How comfortable did you feel moving around? Response3223233231!Did you feel like you would fall? Response11111111111Did you feel like you are going to hit something? Response2111111111Were you anxious?  Response11111121118Was it easy or difficult to navigate in the environment? Response1111212112@Was it easy or difficult to “click” on the decision matrix? Response11112111125I felt immersed (present in the virtual environment). Response5434344453*I liked what I have experienced in the C6. Response5445445553UWhat else would you like to be able to do in the environment? (use your imagination )Open-Ended ResponseWatch Movies, televisions, live shows, concerts; Play video games; Experience a place that cant be visited such as the moon or a distant planet or galaxy; explore the world or visit places.walk around the cars also.Extreme Skiing.-move (fly) around to inspect the 3D objects -hide/unhide the decision matrix while I move -bring up different types of technical information at the relevant location (HP would be drawn as a 3D callout at the motor) -change the 3D model depending on what I've been working on in the decision matrix, so when I'm looking at safety the cars are ordered by safety rating (left to right) or they stay in their place but are scaled so the safest car is the largest - Change the colorsI would have liked to walk up to the cars and step into them. I also would have liked to move some of the controls around and tested the comfort level of the interiors. I would like to imitate reality except virtually, basically so I would not have to physical travel to some location or would not have to physically own something in order to be able to experience it.Open the car door and look inside. Maybe sit down and take it for a test drive.shop for clothing, be able to see if the clothing fit somehow?Visit places that I have not been to before.see what its like to be inside the cartest driveI felt motion sickness.  Response1111121111 I felt dizzy.  Response1121121111I felt fatigue.  Response1111121111If this was your first time seeing virtual reality, what final impression have you been left with? Did you think it was cool? Is it what you expected?Open-Ended ResponseThis is my first time completely surrounded in virtual reality and all by myself. I thought it was phenominal and it was better than what i had expected, read, or heard about.[It was cool, kinda like the one i was part of at john deere but a little bit less engaging.I am not sure that it was my first, but it still interests me. This experience did not quite meet my expectations and I think the technology could have been more elaborate for this particular purpose.vI thought this was cool and I would like to see this further developed where I can interact more with the environment.It was very cool!!